HOW OUR GEOFENCING
CAN HELP THE
MARY SHEFFIELD
2025 MAYORAL CAMPAIGN
(How our Geofencing works!)
DETROIT LOCATIONS
WE CAN GEOFENCE:
* Ford Field
* Comerica Park
* Little Caesars Arena
* Belle Isle
* Eastern Market
* Campus Martius
* Greektown
* The Riverfront
* Majestic Theatre Center
* The Aretha (formerly Chene Park)
* Chandler Park
* Clark Park
* City/County Building
* Wayne State University
* University of Detroit
* Detroit Institute of Arts
* Wayne Community College
* The Medical Center
* Henry Ford Hospital
* Midtown
* Corktown
* Southwest Detroit
* Palmer Woods
* Boston/Edison District
* plus Office Buildings
* Factories
* High Schools
* Casinos
* Churches
* Neighborhoods
* Zip Codes
* Congressional Districts
* & even Individual Addresses
TO REACH
MULTIPLE AUDIENCES,
IN MULTIPLE LOCATIONS,
MULTIPLE TIMES
WE UTILIZE
ANONYMOUS PUBLIC DATA
TO FIND YOUR
TARGET AUDIENCE
We help you identify & reach
the people in these areas
most-likely to make the
voting/donation action you desire!
SOME
GEOFENCING STRATEGIES
WE CAN EMPLOY
Looking to boost awareness with
voters with children?
WE CAN REACH:
* 21-64 year old men & women
* Who speak English or Spanish
* With children in the home
under 18 yrs old
* Who are interested in
family or children
* & who recently searched for
"Voting Locations" or "Elections"
With a 6-month (April - October)
Geofencing campaign at popular
Detroit locations & neighborhoods!
Or looking to reach working-class
Detroit homeowners?
WE CAN REACH:
* 25-74 year old men & women
* Who speak English,
Spanish or Arabic
* With less than $85K Annual Income
* With near Subprime Credit
* With home values below $300K
* & who recently searched for
"Property Taxes" or "Elections"
With a 6-month (April - October)
Geofencing campaign at popular
Detroit locations & neighborhoods!
ONE MONTH WILL PRODUCE:
1 MILLION+ IMPRESSIONS/MONTH
x 0.25% CTR (Click Thru Rate)
= 2500 New Website Visits/Month
2500 Visits x 20% Donation Rate (1/5)
= 500 New Donations/Month
500 Donations x $50/each donation
(a conservative estimate)
= $25,000/Month in
New 1st-Time Donations!!!
(3,000 Total Campaign Donations)
FROM A 6 - MONTH
$10,000/MONTH
GEOFENCING BUDGET
($60,000 Campaign Total)
INDUSTRIES THAT USE GEOFENCING &
GEOTARGETING ADVERTISING
HOW TO START USING GEOFENCING ADVERTISING?
1.
DECIDE YOUR
AD OBJECTIVE
2.
DECIDE YOUR
TARGET AUDIENCE
3.
DECIDE YOUR
AD BUDGET
CURIOUS ABOUT A
GEOFENCING CAMPAIGN?
WE CAN HELP!
Fill out the form below!
