* $1500/Month

Geotargeting Advertising Budget

= 90 New People

entering the restaurant/month

* $1500/ 90 New People

= $16.67/person

* If New Customer A spends $50

* & Good Customer Service

bring them back 10 more times

(paying just $30/visit)

* That's $350 in Revenue from Customer A 

* $350 divided by $16.67/New Customer

= 21X Return on Ad Spend