What's YOUR Company's Go-Geotargeting Score?
A Go-Geotargeting Score is a
point-score that indicates how profitable
a company would be using Geofencing Marketing
0-30 Points = POOR
(Your business will struggle to get a 2x1 ROAS)
31-50 pts = AVERAGE
(Your business can consistently get a 2x1 ROAS)
51-70 pts = GOOD
(Your business can consistently get a 3-5x ROAS)
71-100 pts = EXCELLENT
(Your business will always get above a 5x1 ROAS)
How to find your company's
Go-Geotargeting Score
There are FIVE main factors to consider
when calculating the
"Go-Geotargeting Score"
for your company:
1) Delivery (0-20 points)
(Do you deliver your service or do customers visit you?)
2) Need/Want (0-20 points)
(Is your good/service a need/emergency or a want/discretionary)
3) Website/Conversions (0-20 points)
(Does your website have clear CTAs & good customer interaction?)
4) Customer Lifetime Value (0-20 points)
(Is your customer likely to make future purchases with you?)
5) Pricing (0-20 points)
(Is your average purchase above $300 or below $75?)
Example of businesses calculating
their Go-Geotargeting Score
A Local Sewer & Plumbing Repair Company
1) Delivery = add 20 points
2) Need/Want = add 5 points
3) Website/Conversions = add 15 points
4) Lifetime Value = add 15 points
5) Pricing = add 20 points
TOTAL = 75 Points
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